The Art of Moving

Products

At Speeds of

150mph…..

The old adage, there can only be one winner in a sporting event is just not true when it comes to racing. Yes, there will only be one driver in victory lane but joining him will be dozens of winners who participated as part of the team. The sponsor, and the special members of their Corporate team, their employees are winners also. At AJP Motorsports, we strive for that winning attitude and expect a total team effort from our crewmembers. Professionalism, courtesy, and a positive winning attitude are an ever-present quality among our team and are reflected in every victory lane celebration we undertake. Anything less would be considered a loss.

We think winning is just as important as how you play the game.

AJP Motorsports LLC.

What is A Sponsorship

1. In auto racing the term sponsorship refers to the amount of money that a company pays to have its product/brand name or service marketed by a race team. Sponsorship can be in the form of monetary participation or participation through the donation of equipment/merchandise. In either case it is paid advertising, or the purchase of space or signage on the race car, hauler, team uniforms, series banners etc with the knowledge of having your name in front of thousands of people during a single racing event.

2. Sponsorship of a race team has been proven to be a valuable advertising tool for many companies large and small alike. It fulfills the company’s need to advertise and helps reduce the race teams costs of operation. Therefore through sponsorship both the needs of the company and the race teams are met with a mutual and beneficial marketing partnership.

3. Whether the impression you want to make is with your business related peers, employees, competitors, consumers, or personal contacts, your involvement in motorsports marketing will assist you in accomplishing your goals that few other marketing avenues can aspire to. It has been proven by companies throughout America, that race fans are the most loyal consumers in the product / services market sector today.

4. Tens of thousands of race fans follow the action each week. And they LOVE IT! Racing events have become one of the biggest drawing cards in the world or professional sports today. Some racing events are far exceeding the attendance of Detroit Pistons, Detroit Tigers, and even the sold out football games at the U. of M stadium.

Who are these sports fans?

They are your typical consumers.

Over 40% of all race fans are women.
Approximately 72% of race fans have two or more children.
85% boast incomes of over $25,000.
68% are married.
97% actively support sponsors products and services.

Race fans are an active and vital audience with a significant presence in the marketplace today. Make your Presence felt through participation in motorsports and enjoy the benefits that so many other companies are experiencing today.

The Race Fan

It has become a known fact that motorsports marketing is the preferred avenue used to tap into the lucrative market of the world’s most loyal consumers- The Race Fan. Years ago the automotive industry recognized this opportunity and seized the moment by launching an aggressive marketing campaign that included motorsports sponsorship. This plan was brought forth to increase their market share through brand recognition and loyalty to their products and services. Thus the old saying of “Win on Sunday, sell on Monday.”

Since then, and due in part to the great success that followed their marketing campaigns, everyone from Fortune 500 companies to local companies have made the effort of turning their marketing strategies to motorsports

Today you now see blazoned at racetracks everywhere the popular name brands that flood our consumer world. Nextel, Wrangler, Tide, Dupont, Kellogg’s, McDonalds, Home Depot, companies have interests in racing, including 24 of the top fortune 100. All of these companies enjoy the success of motor sport’s sponsorship and the resultant increased brand exposure and loyalty that comes with their ventures.

The race fans that are attending these events at the local and regional levels are your typical consumers that boast a middle class income along with their buying power of the new millennium. Most are married with children and studies now show that 40% of these fans are women.

The race fan is out there in your marketplace buying and consuming goods while using the services of businesses that are displayed on racecars at speedways in your area. No other sport is growing as fast as racing, and racetracks are playing host to some of the largest crowds in history.

You too can put your name in front of thousands of consumers in a single racing season. Your investment will last at least six months, unlike a one-day newspaper ad or radio spot. Help your bottom line by maximizing you’re advertising dollars and tap into that lucrative market which is so popular with the business world today…… The Race Fan.

Demographics of Midwestern Short Track

Race Fans

SEX

Male 59%

Female 41%

AGE

Under 21 Years 7%

21-39 35%

30-39 32%

40-49 17%

50+ years 10%

MARITAL STATUS

Married 68%

Single 32%

ANNUAL INCOME PRODUCTS PURCHASED RESIDENCE STATUS

IN LAST YEAR

$15,000 – 24,000 15% Tires 62% 84% Own a Home

$25,000 – 34,000 20% Photo/Video Equipment 49% 16% Rent

$35,000 – 49,000 23% Major Home Appliances 45% 52% Urban/Suburban

$50,000 – 74,000 18% Stereo Equipment 44% 47% Small Town/ Rural $75,000 – Up 8% Color TV 44%

Auto 29%

Truck 21%

Home 18%

Recreational Vehicle 8%

CREDIT CARDS USED HOBBIES VEHICLES OWNED

VISA 57% Family Outings 67% One 42%

MasterCard 53% Jogging, Running 48% Two 44%

American Express 42% Fishing/Hunting 41% Three or more 14%

Gasoline Card 29% Backpacking/Camping 38%

Diners Club 21% Boating 38%

Other 4% Exercising at a Facility 28%

Exercising at Home 26%

Golf 26%

Softball 19%

Bowling 18%

Tennis 8%

Objectives

Our priority at AJP Motorsports is based upon your success with our level of advertising through motorsports sponsorship. Below you will find our objectives that will ensure a successful venture for your company.

Our professional approach to marketing the sponsors name, product and services help build that loyal consumer following that is so prevalent in the world of racing.

Should your have other objectives that need to be met, you can be assured that we will work with you to reach your goals.

To help meet these goals we will strive:

To project the image of an innovative, competitive, and winning company.

To project your image of quality, reliability, and excellence.

To promote your specified brand, product and / or services.

To boost employee morale and teamwork.

To increase dealer / distributor loyalty.

To help improve customer relations and enhance customer service.

With each sponsor, their set of objectives may vary, but we assure our sponsors that regardless of size and marketplace, that we will continue to offer our services and experience throughout the year according to there needs.

Sponsor Packages

We can assemble a sponsor package that will best suit your marketing needs and enable you to maximize your advertising dollar while remaining well within your budget.

PRIMARY Sponosor: The primary sponsor is the sponsoring corporation that has selected the highest level of participation available. This sponsor reserves the right to have their choice on hospitality events, appearance dates and are included in all race team communications. Driver uniform and team uniforms can also be made part of the primary sponsorship package in addition to utilizing the primary sponsors corporate colors. The contract can also include licensing rights to promotional items such as T-shirts, hats jackets, shirts, and collectable cars. Appearance dates are arranged to satisfy any needs that the primary sponsor has according to business promotional requirements. Additional promotions are reserved for the primary sponsor including TV/MEDIA commercial/ad tapings and photo shoots. This sponsor is included in the racing season and has mention in all media kits and materials as well as official web site links and logo displays for the race team.

ASSOCIATE Sponsor: This sponsor normally receives a very favorable location on the car that is not reserved by the primary sponsor. The business name/logo is displayed in prominent locations on the car according to the sponsor’s specifications. Appearance dates are arranged to satisfy any needs that the associate sponsor has according to business promotional requirements. Driver and crew uniforms can also contain the sponsor’s business name by means of a sewn on patch or embroidery. This sponsor is included in the race teams promotional material that is used throughout the racing season and has mention in all medial kits and materials as well as official web site links and logo displays for the race team.

Product / Merchandise Sponsorship: This sponsorship comes in all forms, but generally it includes the awarding of specified product or service that helps defray the costs of competition. The sponsor is given space on the racecar for stockers or decals and the driver’s uniform includes their patch. Also this sponsor is included in the race tams promotional material that is used throughout the racing season and has mention in all medial materials as well as official web site links and logo displays.

Prices on the above packages are negotiable. Packages can be customized to fit your pricing expectations as well as your level of participation. Please feel free to discuss these costs with us.

Adam Purdy

Biography

Age – 23

Marital Status – Married

Wife – Jeanna

Employment – Auto Technician

Since childhood, Adam Purdy has been building and driving racecars. Recognized as being highly competitive, Adam graduated Truman High School with awards to his credit. His accomplishments were highlighted with his involvement in the robotics organization where his team made it to the national events and contests held in Orlando, FL. Sponsored by F.I.R.S.T.

In his first season of stock car racing in 1998 Adam completed all 5 250-lap endurance races he entered also posting 2 top 15 finishing positions. In 1999 he entered into the complete season at Toledo speedway’s Factory Stock division. Posted 3 victories and finished 4th in the overall point standings. From 2000 – 2002 he enlisted in the military, excelled highly as an electronics technician. Racing again in 2002 in the Factory Stock division at Auto City speedway, posted 2 victories and raced his way into the feature event on numerous occasions. In 2004 entered into the Factory Stock division at Dixie Motor speedway posted victories and completed the season finishing 12 in points.

2005 was a successful first year in the sportsman class, although we did not achieve rookie of the year. We did win 2 races.

2006 is already shaping up to be better and faster. We have a new chassis specialist onboard. Whose record of success leaves little to doubt.

AJP Motorsports Schedule

S/S 3-25/26 Frenchtown Square Mall Car Show-Monroe, MI

Sat. 4-8 Toledo Practice: Noon to 5 p.m. Rain date Sun. 4-9

Fri. 4-21 Opening night Toledo regular

Fri. 5-5 Toledo regular

Fri. 5-19 Toledo 50 laps and autograph night

Fri. 6-9 Toledo regular

Fri. 6-23 Toledo regular

Fri. 6-30 Toledo regular

Fri. 7-14 Toledo regular

Fri. 8-4 Toledo 50-laps

Fri. 8-18 Toledo regular and autograph night

Fri. 8-25 Toledo regular

Fri. 9-8 Toledo championship

Sat 9-22 Toledo glass city

F/S/S 9/29,30-10/2 Kalamazoo Super Shoe Nationals

Taped for BCSN TV telecast dates are not yet known when to happen but they will be again for 2005

AJP

Motorsports LLC.

FOR FURTHER INFORMATION ABOUT

AJP Motorsports, please contact:

AJP Motorsports

C/O Adam Purdy

6620 Banner St.

Taylor, MI 48180

734-777-2621

Or email us at:

ajpmotorsports@hotmail.com